Best Purchase must select a location for a new store. Best Purchase has identi- fied five factors as important to store location: land cost, road access, population density, average income, and zoning laws. Best Purchase feels that each of these factors has the same importance to a new store location decision, with the excep- tion of land cost, which it feels is twice as important as any one of the other four factors. In a factor rating analysis, what weight would Best Purchase attach to land cost?