Boeing's strategy appears to focus on its 777 mid-size plane and its ability to fly into smaller,

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Boeing's strategy appears to focus on its 777 mid-size plane and its ability to fly into smaller, non-hub airports. Rival European Airbus's strategy appears to focus on large planes. What assumption about future demand for air travel is each company making?
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Operations Management

ISBN: 978-0071091428

4th Canadian edition

Authors: William J Stevenson, Mehran Hojati

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