For a firm to be successful, only its marketing function should be customer-orientated. True or false?
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For a firm to be successful, only its marketing function should be customer-orientated. True or false?
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Related Book For 
Operations Management In Context
ISBN: 978-1138455535,978-0750681988
2nd Edition
Authors: Frank Rowbotham , Masoud Azhashemi ,Les Galloway
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