Imagine you were shopping for a new smartphone at a large wireless service provider. How do the

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Imagine you were shopping for a new smartphone at a large wireless service provider. How do the metrics of customer service (time, dependability, communication, and convenience) determine how satisfied you were with this retail encounter?

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Operations Management Managing Global Supply Chains

ISBN: 978-1506302935

1st edition

Authors: Ray R. Venkataraman, Jeffrey K. Pinto

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