Suppose you are a retail store owner trying to decide whether to extend your Black Friday hours

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Suppose you are a retail store owner trying to decide whether to extend your Black Friday hours to start on Thanksgiving afternoon. You know that you earn 40% of your annual sales revenue during the weeks between Thanksgiving and Christmas, with a big percentage occurring on Black Friday. How would the competing concerns for economic and social value complicate this decision?

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Operations Management Managing Global Supply Chains

ISBN: 978-1506302935

1st edition

Authors: Ray R. Venkataraman, Jeffrey K. Pinto

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