Using your research from problem 8, develop three lessons that all companies should pay attention to before
Question:
Using your research from problem 8, develop three lessons that all companies should pay attention to before attempting to launch products in other markets.
Data from problem 8
Conduct an Internet research for some examples of products that failed because of cultural differences. What are some common themes that you see emerging among these failures?
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Companies should make sure that their business is on a solid foundation in their home country so an ...View the full answer
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Related Book For 
Operations Management Managing Global Supply Chains
ISBN: 978-1506302935
1st edition
Authors: Ray R. Venkataraman, Jeffrey K. Pinto
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