What are the implications for the McDonalds operation if its customers move towards low volume, high variation,
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What are the implications for the McDonald’s operation if its customers move towards low volume, high variation, high variety and high customer contact features?
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Related Book For 
Operations Management In Context
ISBN: 978-1138455535,978-0750681988
2nd Edition
Authors: Frank Rowbotham , Masoud Azhashemi ,Les Galloway
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