Which of the following activities is not part of the product development process? a. Strategic planning b.

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Which of the following activities is not part of the product development process? 

a. Strategic planning 

b. Identification of customer needs 

c. Generation of product concepts 

d. Empirical validation of the concepts 

e. Forecasting of sales for a new product

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Operations Management

ISBN: 9781260547610

2nd International Edition

Authors: Gerard Cachon, Christian Terwiesch

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