You have just taken a position with Country Comfort Furniture, a furniture manufacturer known for its custom-designed country furniture. The primary focus of the company has been on kitchen and dining room furniture in the upper portion of the high-price range. Due to competitive pressures and changes in the market, Country Comfort is now considering production of prefabricated kitchen and dining room furniture in the medium-price range.

You have been asked to help Country Comfort evaluate the new product design it is considering. Perform an Internet search to identify at least two major competitors that Country Comfort would have if it chooses to pursue the new product line. Next, identify key product design features of each competitor’s products, their target market, and price range. Based on your search, what are your recommendations to Country Comfort on product design and current competition?