A company can advertise through radio, TV, or newspaper. The weekly costs of advertising on the three
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A company can advertise through radio, TV, or newspaper. The weekly costs of advertising on the three media are estimated at $200, $900, and $300, respectively. The company can classify its sales volume during each week as
(1) Fair,
(2) Good, or
(3) Excellent. A summary of the transition probabilities associated with each advertising medium follows.
The corresponding weekly returns (in dollars) are
Find the optimal advertising policy over the next 3 weeks.
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