2 You have been hired as a business consultant to advise on the scaling up of the Grundfos LIFELINK project to other countries in Africa and Asia. What advice could you offer based on testing of the business model in Kenya? Can you add any useful insights from the In Practice example Pret A Manger, despite the differences in business model and context?

The story begins in 2007 with a visit by the company’s board chairman to Thailand where he saw first-hand the incredible struggle of the poor to get clean water. He was immediately inspired to take action by what he had observed. As he saw it, his company already had products that would readily provide part of the solution and the missing components could be either acquired or developed.
About one billion people around the world do not have access to a reliable supply of safe water. As a consequence, water-borne illnesses leading to sickness and death are commonplace in developing countries. Moreover, the time-consuming process of travelling to find water has a negative effect on productivity and often adversely affects children’s school attendance. Water security is regarded as one of the top global risks today.1 Although many organizations have worked on solutions to this life-threatening and productivity-eroding problem, water projects regularly fail to deliver the promised benefits.