9 The manager of R&D for a drug company said that only 5 per cent of the

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9 The manager of R&D for a drug company said that only 5 per cent of the company’s new products ever achieve market success. He also said the industry average is 10 per cent and wondered how his organization might increase its success rate. If you were acting as a consultant, what advice would you give him concerning organization structure?

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Organization Theory And Design An International Perspective

ISBN: 9781473765900

4th Edition

Authors: Hugh Willmott, Richard Daft, Jonathan Murphy

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