Q1 How does your organization define organizational development?

You will benefit by understanding the characteristics of the new intrapreneurial employees, learn how to start to build the conditions for a successful creative vision and develop an insight into how organizational development can be encouraged and sustained.

The case study will consider many of the practical and strategic challenges facing an organization as it attempts to develop creative ideas on how to motivate, manage and encourage new behaviours.

A broad definition of creativity could be the starting point and it can be defined as the examination and implementation of new thinking within an organization. Alternatively, creative new projects can be perceived as part of a contemporary managerial perspective that helps to support new innovative ideas and to breathe new life into existing business models. The original momentum that builds a successful organization has to be sustained, but without a competent organizational development strategy to encourage it and to engage people across the company this may prove impossible.

The expectation will be that you have your own perspective on how organizational development can play a significant role in your organization, and you are urged to consider how the ideas and concepts within this chapter can be effectively applied to your organization in the future.