8. The mission statement should be evaluated using the following criteria:

Focus—Does the mission statement articulate a purpose that is sufficiently clear and focused?

Meaningfulness—Does the mission statement reflect a purpose that is meaningful to the members, and will accomplishing the purpose result in benefits that are important to the members?

Realistic—Does the mission statement reflect something that the members believe they can actually achieve?

Challenge—Does the mission statement convey a sense of challenge and urgency to members?