1.     What insights can be gained from Tony Hsieh’s career progression that might be helpful to aspiring entrepreneurs?
2.     How would you describe the culture at Zappos?
3.     Explain what each of the company’s core values contributes to the Zappos culture.
4.     How does Zappos maintain the organizational culture that it has developed?
5.     How does the Zappos culture influence organizational design and work design?
6.     How does technology support the efforts of Zappos employees to provide extraordinary customer service?
7.     What opportunities might the innovative use of technology provide for Zappos in the future?
8.     Do you think Zappos is well-positioned to deal with the changing world of modern business? Explain your answer.