Have your students go to http://www.blogsouthwest.com/media_image, click on Image Gallery and view two or three of the videos such as “Nutty stuff.” These videos are produced to share with the public the “personality” of Southwest Airlines. Discussion questions: Ask your students to gather in groups of 4 or 5.  Have them view the Southwest Airlines videos and answer the questions below. Focus on how Southwest Airline employees demonstrate their own personalities and how simultaneously they form the “personality” of the company.

Questions:

1. After reviewing the “Nuts About Southwest Airlines” web site and their YouTube videos, would your personality and the portrayed Southwest “personality” be in sync?  Why or why not?

2. You have been hired by Southwest Airlines to develop a set of questions to ask prospective employees.  Based upon the videos you watched, what kinds of questions would you ask?

3. Of the Big Five traits, which ones would you look for in prospective employees?  How would you know that these individuals had these traits?

4. Would an employee without those traits identified above, be happy at Southwest Airlines, why or why not?

5. Pick a video and describe what that video communicates about Southwest values as portrayed by their employees.