Process theories of motivation address ways individuals create their own inner motivational force behind actual performance. Consider a hair stylist, Lara Hadad, only twenty-five years old, earning nearly a quarter of a million dollars in one year. Who would not want an achiever of this magnitude working on their front lines in any industry? Would not productivity like this, per associate, blow away the competition from low-wage, low-motivation businesses now competing for U.S. jobs?