Set the scene. The CEO of the losing company points to the table of shirts and says to only her or his one direct report, “Tee shirt sales are down again this week. Our competitive intelligence report tells me that J. Crew can’t keep their tables stocked the shirts are being sold so fast. I want action. Come back to me by tomorrow with a solution. If it means firing our design team, so be it. And, if you have to find out J. Crew’s secrets by sending people over there, do it. What I hear is that their CEO ‘Mickey Mouse’ is so loopy, they’ll probably tell us anything we need to hear.”