Use an Internet and library search to find one company that ‘successfully’

and one that ‘unsuccessfully’ implemented the Balanced Scorecard method. Where possible try to find companies from Figure 1.1. Also try to find material that provides fairly detailed information. Make a list of the pros and cons involved in implementing the Balanced Scorecard.

What does this tells you about the strengths and weaknesses of the Balanced Scorecard approach?

AppendixLO1