You are an executive in a consumer products corporation. The president assigns you to form a task

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You are an executive in a consumer products corporation. The president assigns you to form a task force to develop new marketing strategies for the organization. You are permitted to choose its members. What things would you do to make this group as cohesive as possible? What are the dangers of group cohesiveness for the group itself and for the organization of which the group is a part?

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