The scales below relate to the organizational culture characteristics listed in Illustration 4.1 . Indicate on each scale how you rate your own organization (or one you know). If possible, ask others who know the organization to do the same. You could find some different views of the culture emerging. Organizational culture characteristics

Analyze how your views and your colleagues’ views differ. Consider why their views differ to yours.

Illustration 4.1

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• Innovation and risk taking • Attention to detail • Outcome orientation • People orientation • Team orientation Aggressiveness • Stability High High High High High High High Low Low Low Low Low Low Low