Think of an issue about which you feel strongly and would like to see changed in an organization of which you are a member. The organization could be where you work, the college at which you are studying, or a social organization to which you belong, such as a sports or voluntary organization.

Imagine that you would like to bring this issue to the attention of ‘top management’.

● How could you package this issue to gain the attention of those leading the organization?

● In what way does your relational, normative, and strategic knowledge infl uence your choices as to how to package the issue?

● Ask one or two people who do not know the organization what they would do to gain senior management attention. How different is their approach from yours and to what extent does this refl ect their lack of relational, normative, and strategic knowledge?

● How do you think his or her approach would have been received? What insights does this give you into the politics around organizational change?