3. In what circumstances are positive-affect messages usually effective? Negative-affect appeals? Think of as many examples as
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3. In what circumstances are positive-affect messages usually effective? Negative-affect appeals? Think of as many examples as you can.
Which type of appeal do you typically prefer, and why?
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Communicating About Health Current Issues And Perspectives
ISBN: 9780190275686
5th Edition
Authors: Athena Du Pré
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