Dutton and Dukerich (1991) pointed to the role the organizations external image has on individuals identification. What
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Dutton and Dukerich (1991) pointed to the role the organization’s external image has on individuals’ identification. What role do you think the public nature of the scandal played in how individuals responded to the scandal?
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Case Studies In Organizational Communication Ethical Perspectives And Practices
ISBN: 9781412983099
2nd Edition
Authors: Steve May
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