Go to a grocery store and notice how products are placed on shelves (at eye level, lower,
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Go to a grocery store and notice how products are placed on shelves (at eye level, lower, or higher)
and the colors and designs on product packaging.
Identify factors discussed in this chapter that are used to make products stand out and gain shoppers’ attention.
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Related Book For
Communication Mosaics An Introduction To The Field Of Communication
ISBN: 9780495794158
6th Edition
Authors: Julia T. Wood
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