Harley-Davidson also has a very strong brand community. Read the following article about Harley-Davidson’s brand strategy: https://www.referralcandy.com/blog/harley-davidson-marketing-strategy/. What insights does it give you into how brands are created? Check out the “Harley Owners’ Group” (HOG) online to get a sense of the strength of this brand community: https://members.hog.com/website/index.jsp;hogsessionid=gZKyq3UC3PfBbuRRYAWZS8S0?

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