What is your favorite brand? Perform an analysis of the brand identity it cultivates. Whom does the
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What is your favorite brand? Perform an analysis of the brand identity it cultivates. Whom does the brand appeal to? What meanings do you associate with the brand? Why? What are the various communicative elements that make up the branding process? How does the brand appeal to elements of popular culture?
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Related Book For 
Organizational Communication A Critical Introduction
ISBN: 343451
2nd Edition
Authors: Dennis K. Mumby, Timothy R. Kuhn
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