Identify the two most important audiences. In other words, whom must you contact because of the crisis that has occurred? Which two groups are most significant?

For example, consider the initial scenario regarding former New York State governor Elliot Spitzer. Beyond his immediate family, who are Spitzer’s most important audiences?

Would they be:

a The citizens of the state of New York?

b Members of the Democratic National Committee?

c The other forty-nine governors in the United States?

d Members of his staff?

e Albany news media?

f The author of the New York Times article?

g The national networks?

h The people who control the Web site for the State of New York?

i His lieutenant governor?

j Some other group?

k Which of these would be Elliot Spitzer’s two most significant audiences?