In groups, reflect on the idea that TerraCorp won this culture clash. What sorts of talk, symbols,

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In groups, reflect on the idea that TerraCorp “won” this culture clash. What sorts of talk, symbols, and artifacts do you imagine its change management team might have used in making the case for its alignment with the broader, surrounding culture? What might be some unintended consequences of TerraCorp’s depiction of its culture in this way?

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Organizational Communication A Critical Introduction

ISBN: 343451

2nd Edition

Authors: Dennis K. Mumby, Timothy R. Kuhn

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