Is there anything wrong with using differentiation, defeasibility, or minimization when (a) there really is a difference

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Is there anything wrong with using differentiation, defeasibility, or minimization when

(a) there really is a difference between your crisis and a competitor’s,

(b) it is not feasible to blame your organization for the crisis, or

(c) when the problem really is not as major as detractors purport it to be?

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