Prepare a presentation based on the following book review:

ETHICS IN PUBLIC RELATIONS: RESPONSIBLE ADVOCACY*
The public relations department is the heart of an organisation. Internal and external public relations communications control the fl ow of the good and bad news to the staff and community. Ethics theories range from Utilitarianism—‘the greatest good for the greatest number’ to Deontology—‘Do what is right though the world should perish’. In organisations, ethics permeates throughout the company mindset. A stranger off the street can sniff it out.
Nothing is hidden, especially bad news which gushes out in an instant. It is a two way street;
not only do public relation professionals represent the organisation to the public, but they also present the public back to the organisations. They are the conscience of a company.
A collection of ten thoughtful essays in the book edited by K. Fitzpatrick and C. Bronstein recognised the ethical obligations of public relations professionals to balance a primary loyalty to clients and employees with a concomitant duty to multiple stakeholders. Society demands and expects greater accountability from business organisations and business schools. The book serves the need of business educational programs, consultants, researchers and practitioners of public relations. The relatively exhaustive and integrated conceptual treatment by different authors as well as the practical orientation suggests strategies on ethical issues which will greatly enhance ethical accountability.
In Chapter I, Kathy Fitzpatrick addresses responsible advocacy in public relations from a legal perspective, analysing core concepts of the ‘market places of ideas’ as defi ned in free speech and proposes four legal principles – access, process, truth and disclosure that could serve as base lives for responsible advocacy in public relations. Further, the chapter explores the convergence of legal and ethical standards in public relations.