UGT assumes that media present content and consumers choose when and how to consume it. How does
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UGT assumes that media present content and consumers choose when and how to consume it. How does the Internet threaten to disrupt this model? How might UGT adapt to allow for the transformation of traditional media consumers into online media users and producers?
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UGT or Uses and Gratifications Theory comes from the field of communication studies and posits that ...View the full answer
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Related Book For 
Introducing Communication Theory Analysis And Application
ISBN: 9781260254099
7th Edition
Authors: Richard West, Lynn Turner
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