7. Buyers and sellers have many common goals, but some goals of the b uyer will not...

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7. Buyers and sellers have many common goals, but some goals of the b uyer will not benefit the seller.

Likewise, the seller will ~omctimes have go.1ls that conflict with those of the buyer. These could negatively affoct the project if contracts are not negotiated appropriately. The primary objective of contract negotiations is to:

A. Get the most from tJH~ other side.

B. Protect the rclation~hip.

C. Get the highest monetary return.

D. Define objectives and stick to them

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