Your firm is wondering about the results of magazine advertising as part of an assessment of the
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Your firm is wondering about the results of magazine advertising as part of an assessment of the marketing strategy. For each ad, you have information on its cost, its size, and the number of inquiries it generated. In particular, you are wondering if the number of leads generated by an ad has any connection with its cost and size. Identify the Y variable, the X variables, and the appropriate statistic or test.
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