An automobile manufacturing company has a $1,500,000 advertising budget. To increase its auto-mobile sales, the company is

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An automobile manufacturing company has a $1,500,000 advertising budget. To increase its auto-mobile sales, the company is considering advertising in newspapers and on television. The more the company uses a particular medium, the less effective each additional ad is. The file P04_96.xlsxlists the number of new customers reached by each ad. Each newspaper ad costs $1000, and each television ad costs $10,000. At most, 30 newspaper ads and 15 television ads can be placed. How can the company maximize the number of new customers created by advertising?

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Practical Management Science

ISBN: 1497

5th Edition

Authors: Wayne L. Winston, Christian Albright

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