Here, the premium of a product is its value minus its price. Similarly, a customer is willing

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Here, the

“premium” of a product is its value minus its price.

Similarly, a customer is willing to buy B if she believes the Premium of product B is greater than or equal to the Premium of product A and the Premium of product B is greater than or equal to

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Practical Management Science, Revised

ISBN: 9781118373439

3rd Edition

Authors: Wayne L Winston, S. Christian Albright

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