Ten different types of brownies are sold. You are thinking of developing a new brownie for sale.

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Ten different types of brownies are sold. You are thinking of developing a new brownie for sale. Brownies are rated on the basis of five qualities: price, chocolate flavor, chewiness, sweetness, and ease of preparation. You want to group the 10 brownies on the market into three clusters. Each cluster should contain brownies that are relatively similar.

a. Why would this be useful to you?

b. How would you do it?

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Practical Management Science

ISBN: 1497

5th Edition

Authors: Wayne L. Winston, Christian Albright

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