The contract between Jean Hudson and Lemingtons works as follows. At the beginning of the season, Lemingtons

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The contract between Jean Hudson and Lemington’s works as follows. At the beginning of the season, Lemington’s reserves x units of capacity. Lemington’s must take delivery for at least 0.8x dresses and can, if desired, take delivery on up to x dresses. Each dress sells for $160, and Jean charges $50 per dress. If Lemington’s does not take delivery on all x dresses, it owes Jean a $5 penalty for each unit of reserved capacity that was unused.

For example, if Lemington’s orders 450 dresses, and demand is for 400 dresses, then Lemington’s will receive 400 dresses and owe Jean 400($50)  50($5).

How many units of capacity should Lemington’s reserve to maximize its expected profit?

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Practical Management Science, Revised

ISBN: 9781118373439

3rd Edition

Authors: Wayne L Winston, S. Christian Albright

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