The file P08_10.xlsx contains per capita data on annual advertising and annual unit sales in different regions

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The file P08_10.xlsx contains per capita data on annual advertising and annual unit sales in different regions of the country. Determine an S-shaped curve as described by Equation (8.1) that can be used to determine how advertising influences sales.

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Practical Management Science

ISBN: 1497

5th Edition

Authors: Wayne L. Winston, Christian Albright

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Question Posted: Nov 03, 2018 11:34 AM

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The file P08_10.xlsx contains per capita data on annual advertising and annual unit sales in different regions

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Model Sales versus advertising Parameters of sshaped curve a ...View the full answer

Practical Management Science

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