You are given the following information concerning how a change in sales force effort impacts sales: a.
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You are given the following information concerning how a change in sales force effort impacts sales:
a. A 50% cut in sales force effort reduces sales to 48% of its current value.
b. Sales force effort of 0 reduces sales to 15% of its current value.
c. A 50% increase in sales force effort increases sales by 20%.
d. A saturation of sales effort (a 10-fold increase) increases sales by 35%.
Fit an S-shaped curve as described by Equation (8.1) to these data.
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