You are going to sell two types of electric razors. Design a product line that maximizes the
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You are going to sell two types of electric razors.
Design a product line that maximizes the number of market segments that will buy your product. For example, if you design a product that is level 2 of each attribute, then customer 1 will not buy the product because he values the current product at 1 4 4 4
13 and values your product at 1 1 1 2 5.
Assume that in the case of a tie, the consumer does not purchase your product.
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Related Book For
Practical Management Science, Revised
ISBN: 9781118373439
3rd Edition
Authors: Wayne L Winston, S. Christian Albright
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