You are going to sell two types of electric razors. Design a product line that maximizes the

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You are going to sell two types of electric razors.

Design a product line that maximizes the number of market segments that will buy your product. For example, if you design a product that is level 2 of each attribute, then customer 1 will not buy the product because he values the current product at 1  4  4  4 

13 and values your product at 1  1  1  2  5.

Assume that in the case of a tie, the consumer does not purchase your product.

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Practical Management Science, Revised

ISBN: 9781118373439

3rd Edition

Authors: Wayne L Winston, S. Christian Albright

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