Apply the behavioural and psychological segmentation criteria presented in this chapter to the LEGO Duplo and LEGO
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Apply the behavioural and psychological segmentation criteria presented in this chapter to the LEGO Duplo and LEGO Architecture product lines.
Which criteria are the same for both product lines, and which are different?
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9780077174149
8th Edition
Authors: David Jobber, Fiona EllisChadwick
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