Who buys LEGO Duplo and LEGO Architecture products? When and why do they buy LEGO Duplo and

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Who buys LEGO Duplo and LEGO Architecture products? When and why do they buy LEGO Duplo and LEGO Architecture products? Using your answer to question 3, discuss whether LEGO is using the right segmentation criteria to target customers.

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Related Book For  book-img-for-question

Principles And Practice Of Marketing

ISBN: 9780077174149

8th Edition

Authors: David Jobber, Fiona EllisChadwick

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