Describe the strong and weak theories of how advertising works. Consider the extent to which each theory

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Describe the strong and weak theories of how advertising works.

Consider the extent to which each theory is more likely to apply to the purchase of a branded fragrance and a bar of soap.

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Principles And Practice Of Marketing

ISBN: 9780077174149

8th Edition

Authors: David Jobber, Fiona EllisChadwick

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