Discuss commoditization and its potential effects on firm survival.

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 25, 2024 01:07 AM

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Discuss commoditization and its potential effects on firm survival.

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Commoditization is a process in which goods or services become indistinguishable from others in terms of attributes and performance This process resul...View the full answer

Principles And Practice Of Marketing

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