Discuss how to carry out a marketing audit and explain why it is an important part of
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Discuss how to carry out a marketing audit and explain why it is an important part of marketing planning.
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A marketing audit is a comprehensive systematic independent and periodic examination of a companys marketing environment objectives strategies and act...View the full answer
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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