Discuss the key decisions marketing planners should make when setting marketing objectives.
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Discuss the key decisions marketing planners should make when setting marketing objectives.
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Marketing objectives define what a company wants to achieve through its marketing activities They should be aligned with the companys overall goals an...View the full answer
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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