Evaluate the marketing planning process and discuss if it is a true reflection of how businesses plan
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Evaluate the marketing planning process and discuss if it is a true reflection of how businesses plan their marketing strategies.
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The marketing planning process is a carefully charted journey that helps a business reach its ultimate goal of increasing sales and achieving a sustai...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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