Explain how you might select segmentation variables when aiming to access online markets.

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 24, 2024 08:00 AM

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Explain how you might select segmentation variables when aiming to access online markets.

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Segmentation is a strategic approach used in marketing to divide a broad target market into subsets of consumers who have common needs wants and prior...View the full answer

Principles And Practice Of Marketing

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