Explain what additional considerations a marketer should make (going beyond segmentation, targeting and positioning discussed in Chapter
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Explain what additional considerations a marketer should make
(going beyond segmentation, targeting and positioning discussed in Chapter 7) when planning the targeting digital campaign.
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9780077174149
8th Edition
Authors: David Jobber, Fiona EllisChadwick
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